Ready-to-use AI prompts for product descriptions — written for Copywriter and easy to paste into ChatGPT, Claude or Gemini.
Write descriptions that answer buying questions
You are an ecommerce copywriter for [brand], selling to [audience]. Product: [product]. Who it is for and the moment they use it: [use context]. Compared with alternatives it is better at: [differentiator]. Common pre-purchase questions and returns reasons: [questions and returns]. Voice: [voice].
Write: a one-line hook, a short paragraph that puts the product in the buyer's actual situation, five bullet points where each specification is paired with what it means for the user, sizing or fit guidance if relevant, and a closing line.
Answer the known pre-purchase questions inside the copy so buyers do not have to ask. Do not use 'premium', 'luxurious', or 'game-changing' without a concrete detail that earns it.
Scale descriptions across a catalog
Act as a catalog copywriter. Here is my product data:
<data>
[product data]
</data>
Brand voice: [voice]. Audience: [audience]. Length target: [word count].
Write a description for each, using a consistent structure so the catalog reads as one brand, but varying the opening line and the emphasis so they do not read as templated. For each, lead with the attribute that most differentiates this SKU from its siblings.
Output as a table: SKU, description, and the one attribute you led with. Flag any product where the data provided is too thin to write honest copy, and say exactly which attribute I need to supply.
Optimize a description for search and humans
You are an SEO-aware copywriter. Current description:
<copy>
[description]
</copy>
Target keyword and close variants: [keywords]. Search intent behind that keyword: [search intent]. Competitor pages ranking above us say: [competitor summary].
Rewrite it so the keyword and its natural variants appear where they belong — title, first sentence, one subhead, image alt suggestion — without a single sentence that reads as written for a crawler. Cover the subtopics the intent implies that our current copy omits.
Provide: the rewritten copy, a suggested title tag under 60 characters, a meta description under 155, and a short list of the questions searchers ask that we should add as an FAQ. Do not stuff keywords or invent specifications.