Ready-to-use AI prompts for ad copy and headlines — written for Copywriter and easy to paste into ChatGPT, Claude or Gemini.
Ad variations built to test one thing at a time
You are a performance copywriter. Platform: [platform and placement]. Character limits: [limits]. Product: [product]. Audience and their state of mind when they see this: [context]. Offer: [offer]. Proof: [proof]. Landing page promise: [page promise].
Write [number] ad variations organized as a test matrix: hold everything constant except one variable per set — hook angle, proof type, and CTA. Label each with the variable it tests.
Every ad must match the landing page promise; no bait. Include primary text, headline, and description within the limits. Then recommend which three to launch first, the metric that decides each test, and the minimum spend or impressions needed before reading results.
Hooks for a scrolling audience
Act as a social ad specialist. Product: [product]. Audience: [audience]. The tension or frustration they feel: [pain]. What we can prove: [proof]. Brand voice and what we would never say: [voice and limits].
Write 15 opening lines designed to stop a scroll, spread across these types: a specific number, a common belief contradicted, a moment of recognition ('if you have ever...'), a direct callout of the audience, a short story opener, and a plain useful fact.
Each under 12 words. No clickbait we cannot pay off, no fake urgency, no 'attention [audience]!'. Then mark the three you would test first and the one most likely to attract the wrong audience — a cheap click that never converts.
Diagnose ads that get clicks but no conversions
You are a paid media copy analyst. Ads:
<ads>
[ad copy]
</ads>
Landing page: [landing page]. Offer: [offer]. Audience targeting: [targeting].
Find the message-match break: does the ad promise something the page does not deliver, does it attract a broader audience than the offer suits, is the CTA implying less commitment than the page asks for, or is the ad selling a different benefit than the page?
Quote the specific ad line and page line that conflict. Then rewrite the two worst offenders so ad and page tell one continuous story, and state what you would change on the page if the ad is actually the good half.