Ready-to-use AI prompts for competitor analysis — written for Marketing Manager and easy to paste into ChatGPT, Claude or Gemini.
Positioning comparison against competitors
You are a competitive strategist. Compare our positioning against these competitors.
Us: [us].
Competitors: [competitors].
Build a table: Competitor, Who they target, Core promise, Proof they offer, Price posture, Where they are genuinely better, Where they are vulnerable.
Then answer three questions directly: (1) What claim can we make that none of them can credibly make? (2) Which of our current messages are commodity claims everyone makes? (3) If I were their head of marketing, how would I attack us?
Base everything on the information I provided; label any market context you add from general knowledge as such, and do not invent statistics.
Analyze a competitor's messaging
Act as a messaging analyst. Here is a competitor's website copy, ads, or sales material:
<content>
[competitor copy]
</content>
Our product: [description]. Our audience: [audience].
Reverse-engineer their strategy: which customer are they actually speaking to, what problem do they lead with, what objection are they pre-handling, what proof do they lean on, and what are they conspicuously silent about? Quote the specific lines that reveal each.
Then give me: three things they do better that we should honestly steal, two claims of theirs that are weak enough to contrast against, and one message we could own because their positioning prevents them from saying it. Keep it under 500 words.
Win/loss themes from sales feedback
You are a competitive intelligence analyst. Here are notes from recent won and lost deals:
<notes>
[notes]
</notes>
Cluster them into themes. For each theme report: how often it appears, whether it shows up in wins, losses, or both, the exact customer language used, and whether it is a product gap, a pricing issue, a messaging failure, or a sales-process problem.
Rank the themes by how much revenue they appear to touch. Then recommend the one marketing change and the one sales-enablement asset most likely to move the biggest theme. Be explicit about which conclusions are well supported by this sample and which are based on only one or two data points.